The Savvy Operator is dedicated to providing tour and activity operators with on-line marketing recommendations and tutorials that will help them succeed on-line. With over 70% of travelers conducting their research on-line and over 50% booking their travel products on the web, effective on-line marketing is more important than ever.
“Why aren’t there more photos on my mobile site? Can’t we have interactive Google Maps on my mobile site?” Your mobile site should be designed to be as usable as possible – it’s for people that are in the destination, not for people planning to visit your destination (that’s what your “normal” mobile site is for). Because of the poor quality and slow speeds of mobile networks... Read More...
Prerequisites: You have a website and an online booking engine that supports the use of coupons or promotional codes and you want to drive more bookings through your on-line channel. Estimated Time for Completion: 15 min reading time (plus time to create your promotional code) Details: Coupons and promotions have been around for a long time and are commonly used to drive business by providing price... Read More...
Prerequisites: You are planning on printing marketing brochures or rack cards for distribution to various tourism outlets and DMO/CVB offices. You also have an on-line booking engine that will allow you track referral codes or promotional coupon codes. Estimated Time for Completion: 15 min reading time (plus time to design your brochure) Details: Every in-destination tourism company (whether it is... Read More...
Prerequisites: You are planning on using PPC to drive traffic to your website and you want to track both referrals as well as conversions from the campaigns. Estimated Time for Completion: 15 min reading time (plus time to set up your PPC campaign) Details: PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search... Read More...
Travel and tourism businesses have it difficult, they are often strapped for time and resources to really have effective marketing online. While there are several different factors to consider when you are marketing online (SEO, E-mail, Social media Usability etc..) this article is focusing on using a relatively easy one; Advertise on Facebook. Originally posted on Philipcaines.com Background: Facebook... Read More...
This guest post is written by Graham Robertson who currently works as an operations Team Leader for a global online travel company and devotes an obsessive amount of time to following current travel news and trends. You can follow Graham at his blog, Project Wander, or via Twitter at @Grayum_Ian. Its hard to go online these days without seeing someone talking about social media, or more specifically,... Read More...
Come and join the Savvy Operator on Facebook and let’s keep the conversation going. If you have suggestions, recommendations, or just want to ask a question about tourism on-line marketing, then post it on the Savvy Operator Facebook page. I know it’s new, but with your help and engagement, we can get this party started. Fan the Savvy Operator and keep learning. Read More →
Prerequisites: Securing your on-line booking website is critical to the safety of your transactions and your customer data. Whether you are planning to create your own booking form or you are going to use a web-based tour operator reservation system, you need to know what to look for to protect your business from potential security and credit card theft, and the hefty fines which may result. Estimated... Read More...
Prerequisites: You’ve started looking at different tour operator software systems (probably on-line) and you want to know what type of software is best for your tour business. Estimated Time for Completion: 20 min reading time Details: By now you have probably realized that there are a number of software products available in the market that are marketed as “tour operator software”. ... Read More...
This post is written by our guest author, Iam Cummings. Inspired by a love of travel and web technology, Ian Cumming (founder) and his team developed the concept of building a question and answer (Q&A) engine for travelers around the world to to share their travel knowledge. After packing his bags and and working on the website from internet cafes in South-East Asia, Ian launched Travellr.com... Read More...
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